Terragon Urges Firms To Leverage Data Analytics And Cloud Marketing

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Data and Marketing Technology company, Terragon has advised firms In Africa to adopt new technologies currently revolutionising modern-day businesses to improve sales.

Data Analytics and Cloud Marketing have been identified as important tools that will help grow businesses.

According to its CEO, Elo Umeh: “It is extremely important for companies to be data-centric, as the understanding and utilisation of consumer insights in business will help drive sales performance.” Companies are also faced with the problem of collecting valuable data and being unable to fully apply or gain insights from it.

To overcome this, Terragon Group said it has developed a proprietary mobile advertising technology known as Adrenaline that utilises consumer data and delivers targeted messaging via web and non-web channels.

“At Terragon, data has proven its worth and earned its place, as we have been able to gain real business value from all the records collected.

“Executives need to adopt a new system of decision making based on big data.” he said.

Terragon Group has also successfully completed certification to the ISO 27001:2013 standard, serving global enterprises across all sectors who have benefitted from unparalleled security and protection of their data.

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