SWITZERLAND, SEPTEMBER 1 – Chinese-based E-Commerce giant, Alibaba has partnered with some other organizations and the Lagos State government to train over 10,000 Micro, Small and Medium Enterprises in the state.
A statement from the Lagos State Government on Monday reads:
“The Office of Sustainable Development Goals and Investment, Lagos State, in partnership with http://BeyondPerception.io, a digital company, has commenced free digital transformation training for Micro, Small and Medium Enterprises in Lagos State,”
A statement issued by the Special Adviser to the Governor on SDGs and Investment, Mrs. Solape Hammond, said over 10,000 MSMEs are currently undergoing the training.
She informed that the MSMEs will be trained by industry specialists on core subjects such as Branding, Content Marketing, Storytelling, Brand Sustainability and Continuity, as well as Marketing in the ever dynamic digital world.
She explained that the training is designed to further enrich SMEs operations in Lagos State, which according to her, will improve their sustainability, create value for their brands and allow them to compete on the global level.
Hammond said, “With its wealth of data and insight into consumer behaviour as a 360 digital agency, http://Beyondperception.io will provide MSMEs with proven strategies that will help meet their business targets in spite of the effect of the pandemic”.
She revealed that the training partners for the programme include the Alibaba Foundation, SME 100 Africa, Susan Croft and PATRICIA, among others.